TECHNOLOGY STARTUP ADVERTISING AND MARKETING LESSONS - MARK DONNIGAN ADVERTISING AND MARKETING LESSONS FROM B2B STARTUPS

The power of tactical advertising and marketing in technology startups can not be overstated. Take, as an example, the phenomenal trip of Slack, a renowned work environment interaction unicorn that reshaped its marketing narrative to get into the business software program market.Throughout its early days, Slack dealt with substantial difficulties i